Harness the power of animation!
PowerPoint slide shows with a bunch of words and boring pie charts are likely to send your target audience to sleep, however an animated explainer video with a sharp narrative and stunning visuals can capture the attention of your audience instantly. Animated Explainer and infographic videos are becoming an effective tool to quickly describe your product or service in an engaging way. This makes animated explainer videos perfect for targeted e-marketing campaigns, B2B communications, internal marketing and sharing on social networking websites. Why not get an animated video for your business today and increase your conversion rates, reinforce your brand and boost your sales.
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Our Animation Process
1. Creative Brief
The creative brief is a short questionnaire that helps us better understand your business and what you’re looking for in the animation (features and benefits, your brand, and who your target audience is).
2. Voiceover Script
The voiceover script is the backbone of the animation (for visuals and timing). With hundreds of videos under our belt, we’ll write a script that effectively communicates your message and serves as the narration for the final animated video.
3. Concept Frames
Working in accordance with your brand guidelines (and using our brief) we then create a few of concept frames so you can decide which ones you like and make sure we are heading in the right direction.
Once we’ve signed off the voiceover script and concept frames, we’ll draw up a storyboard that shows the visuals for the video scene-by-scene. This is where the video really starts to take shape. You’ll see how each scene is designed, the layout, and the progression of the story.
If you have an important message to deliver, you want to have the right person delivering it. We will help you with the selection process and will discuss tone and delivery of the script with you. We let you choose a voice from our curated selection of professional voice talent.
Here’s where everything takes shape. Once the concept frames, storyboard and voiceover are approved we get cracking with putting your animation together. Just sit back, relax and let us do our thing!
7. Music/Sound FX
During the animation stage we then start adding music and a various sound effects. We can pick a suitable track for you or provide a selection to choose from.
Finally we provide a link to the first edit where you will have the option to review it and provide any feedback. We allow 2 rounds of revisions so don’t worry!
Once you’re happy with your awesome explainer video we can then provide it in a variety of formats for YouTube, Vimeo, website hosting, DVD, tablets and smartphones.
What is an animated explainer video?
We can create a range of animated videos to show how your product works, introduce your company or promote your brand. There are lots of different types of animated web videos, but we find explainer or infographic videos to be more popular. These are videos that help to explain a service or product by using animated graphical elements and text. Recent studies have shown that the average video viewing length is pretty short so if potential customers can’t understand the message you are trying to convey in less than 60 seconds, you will have lost their interest.
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Animated videos will improve user engagement, increase your conversion rate, can educate your audience with the use of powerful visual metaphors. They can also help to improve your SEO and consequently, your search engine page rank as Google loves video (since buying YouTube!). On average a website with video content is 52% more likely to be returned on the first page in organic search results than a site without video content. Google considers animated video as an engagement object that enhances user experience, and as such will reward sites that have optimised video with a higher page rank for relevant keyword phrases than their competitors, who have no video at all. This makes using animated video as a marketing tool, a great investment for any business!
So what is an explainer or infographic video?
If you’re not familiar with explainer or infographic videos, they’re basically short, engaging, online videos that explain and promote a company, product, or service using animated graphical elements (you can find a few examples above). Infographics (also known as Information Graphics) is a term used to describe graphic visual representation of information, knowledge or data.
Do I get to choose the voice-over talent?
We have a wide selection of voice over artists to choose from in a range of accents and nationalities. We can search our database based on your requirements (gender, age and regional accent) or we can select the voice over artist on your behalf, using our knowledge and experience to ensure you have a voice over artist that is well-matched to communicate your message to your target audience.
How long do animated videos take to produce?
This depends on the video length, however standard turnaround is usually 1-2 weeks (including feedback/amendments), if you require it sooner then that’s no problem, just let us know. The concept creation/scriptwriting is around 1-2 days, the illustration/animation phase around 4-6 days and then feedback is around 1-2 days. We like to adopt a simple and transparent workflow, working with you every step of the way to make sure your animated explainer video is entertaining and engaging.
Why are explainer and infographic videos so effective?
Explainer videos can lower the bounce rate on your website, so when a visitor lands on your home page, they’ll stay longer if you have an engaging video to draw them in. This is important, as the time they spend on your website can potentially increase the amount of leads, conversions and sales generated. Research has proven that web users retain more information through watching video that contains powerful visuals.
There is a distinct difference between a video that is entertaining and a video that engages with its audience. The main aim is to motivate the viewer to respond by giving them a distinct call to action. This is vital and could mean the difference between them leaving or deciding make a purchase, recommending your brand and sharing the video with other people.
How much does an animated explainer video cost?
The majority of animated explainer videos we produce have a different set of requirements but as a general rule the price of the video is affected by a few basic factors:
• Whether you require scriptwriting or storyboards
• What you want to include within the animation e.g. graphical element, video assets, images and text
• How complicated you want the explainer animation e.g. including 3D elements or intricate typography
• Final duration of the animated video – as this increases working hours spent by our motion graphic designers.
We also have a range of common animated explainer video packages for small businesses that can be found on our packages page.
What is the ideal length of an animated video?
The recommended length of an animated web video, to achieve optimum customer engagement is 60-90 seconds, however we are not confined by these time limitations. If the product demands it, we can extend the video, but we wouldn’t advise it being longer than 4 minutes, so if you can condense the amount of information and what you want to say as far as possible, than this is a good start.