Animation & Motion Graphics
maximise the visual impact of your video
Having a video produced using animation and motion graphics is becoming more popular with businesses who wish to stand out from the crowd. Competition is tough on the web, so capturing the interest of a potential customer within the first few seconds is crucial for to you to have a chance of winning their business. An animated video with motion graphics will help you to increase user engagement even more and improve your website’s search engine visibility. As motion graphics is a popular area, we regularly produce animation for promotional videos, events and the creative side of the corporate video market.
Our Creative Process
The foundation of any great video is a creative, engaging story. After receiving your brief we’ll start to develop initial concepts for your animation.
The script and voiceover is vital, a good vocieover will keep your viewer engaged. We have a wide range for you to choose from.
Here’s where everything takes shape. Once the voiceover, script are approved we get cracking with putting your animation together!
4. Music/Sound FX
During the animation stage we then start adding music and a various sound effects. We can pick a suitable track for you or provide a selection to choose from.
Finally we provide a link to the first edit where you will have the option to review it and provide any feedback. We allow 2 rounds of revisions so don’t worry!
Once you’re happy with your awesome video we can then provide it in a variety of formats for YouTube, Vimeo, website hosting, DVD, tablets and smartphones.
Slick motion graphics at affordable prices
Simple graphic animation can significantly improve the success of a video by visually reinforcing the information within, holding the viewers interest and creating brand awareness. The use of motion graphics amongst clients varies widely from producing animated logo stings, explainer videos and infographics to larger 3D projects. Using current industry software such as Adobe After Effects, Cinema 4D and 3D Studio Max we can work quickly, efficiently and within a specified budget.
What is motion graphics?
Motion graphics is a combination of graphic design and animation. It is a broad field of design that involves the use of video footage and/or animation for the movement of graphics (letters, images, video and shapes), to create the illusion of motion or rotation, in a three-dimensional environment. They are usually created for broadcast display, website videos, television graphics, commercials, presentations, cinema titles, and sometimes architecture.
What types of animation do you offer?
Whether its 2D animated graphics or 3D animation, we can make dynamic, creative and powerful messages to convey your product/service or business. We offer a variety animation services using the latest technology and software (Adobe After Effects, Cinema 4D and 3D Studio Max), allowing us to work quickly and efficiently. We offer 2D animations (infographics and explainer videos), 3D animations, sketched and cartoon style animations. Our motion graphics and animation services are ideal for making web videos, corporate videos, tutorials, presentation and viral videos. We can also offer video marketing services for your website and work out what animation style is perfect your company.
What is 3D animation?
A 3D graphics production is achieved by careful manipulation of objects (3D models) within the 3D software. Motion is simulated by showing consecutive images so fast that the eyes believe that actual motion has taken place. 3D animation is about simulating space. It creates an illusion of objects that are not flat but have depth. To achieve this effect a couple of steps are necessary:
How can I use motion graphics within my projects?
Videos are much more engaging than just text – if a picture is worth a thousand words, then video is worth a million!
Due to the short attention span of the average web user, and the vast amounts of content online, people are unlikely to stay on your website for long unless it has something interesting to keep them there. The average person has an attention span of around 8 seconds, and it is within this short window, the opportunities for using motion graphics are invaluable. Text can be risky since there are so many ways people can interpret what they read, whereas a well animated video allows you to guide the viewer. We all know how tedious it is to present statistics and data, which can cause your audience to quickly lose focus. However with a nice and simple explainer video, people gain a far better understanding of a product or service as they can see and hear someone explain it. If you want to draw in your audience and keep them focused, using motion graphics will help you do this.
Do you offer a white label service?
Of course. We have a lot of web design and digital marketing companies who we work with on a regular basis. This approach allows us to work directly with you and your company, so your client never knows who created their videos. This programme allows us to provide creative and engaging videos, while you continue to focus on what you do best. We can then deliver the video in any format you require, straight onto DVD for showcasing at a trade show or into a video file ready to upload to Youtube and go out via your email marketing campaign.
What does delivery format mean?
We get asked this a lot! Video format can represent a few different things however here is a basic guide:
• Resolution – Size of the actual video picture e.g. 1080p is an HD picture size with a dimension of 1920×1080 or 720p is an HD picture size with a dimension of 1280×720.
• Video codec – A codec basically compresses and decompresses data. It interprets the video file and determines how to play it on your screen. Your computer comes with many codecs pre-installed, however there are a lot of different codecs out there, and it can get really confusing. These days, you really only need to concern yourself with a few common ones such as H.264 (suitable for Youtube, Vimeo and other video portals), MPEG-2 (used for DVD), MJPEG (we usually supply HQ animated files in this format) and WMV (Windows Media Video).
• Video container – video format is more than just its file extension. Extensions like AVI are not, in fact, video codecs, they’re containers. Most common containers you are likely to come across are MP4 (videos for web delivery), AVI (common Windows format), FLV (Flash video) and MOV (Apple’s QuickTime container format).
• Frame rate – videos create the illusion of motion by showing still images in rapid succession. The number of images photographed per second is referred to as the frame rate of the video and is measured in frames per second (fps). Frame rate describes both the speed of recording and the speed of playback. A few common frame rates are 24p (cinematic frame rate), 25p (European standard) and 30p (North American standard).
• Interlaced and progressive – There are basically two ways to display video. Progressive scan (used in computer monitors and digital televisions), displays all the horizontal lines of a picture at one time as a single frame. Whereas Interlaced scan, used in standard television formats (NTSC and PAL), displays only half of the horizontal lines at a time (the first field, containing the odd-numbered lines, is displayed, followed by the second field, containing the even-numbered lines).
Anyway we hope this helps and doesn’t confuse the situation! If you have any questions at all then contact us and we will be happy to explain further.