Corporate video production
A corporate video can be created as a short web video to showcase a company’s brand, products and services or it can be used as a recruitment tool for staff inductions, training, or assessment. Video is playing an increasingly important role in bringing companies to life, and as such, companies are realising the power and cost-effectiveness of using video as a tool not only for marketing, but to communicate with staff, existing customers and affiliates.
No stuffy or boring videos here!
Creature Productions delivers creative and effective corporate videos that provide the perfect balance between engaging your audience and communicating your corporate message. We strive to understand what your messages are, keeping in mind your brand, style and services. We then use our video production expertise to come up with ideas and concepts that will grab the attention of your target audience, not only informing them but entertaining them at the same time, ensuring your corporate video will keep viewers watching right to the end.
Cost-effective and creative video production
Producing a corporate video doesn’t need to be expensive. All our video production solutions are individually tailored and we can work with most budgets, without sacrificing quality. Every video production is different, each client’s needs are unique, so our services are customised so that you only pay for what you need. Our combination of brand knowledge, filming skill, video production technique and technical competence help us to make sure we give you a service that you can depend on.
What is a corporate video?
The term corporate video is a broad description for videos which are made for a business – to drive sales, improve engagement, retention and commitment. Corporate videos come in many forms and include web videos, training videos, product launch videos, promotional videos, advice videos and testimonial videos. They can be produced for the web, onto DVD or Blu-ray. With the growth of digital technology, there is now often convergence between corporate video and other types of video such as web, animated and promotional. Essentially, corporate videos are business tools – and in most cases are produced to generate business, inform employees, save costs or reduce risk in the workplace. Originally corporate videos were considered to be costly and poor in quality, however, with the advancements in technology corporate video production is now an affordable way of communicating your message. It provides a much more cost-effective tool than traditional marketing methods such as print media (leaflets, brochure, handouts etc) or one-to-one presentations.
What the most popular ways to reach my audience?
At the moment we find that a particularly effective and popular way to reach your target audience is online via social media websites. This can be achieved by posting your video on sites like YouTube and Vimeo and then using social media tools like Twitter, Facebook to allow it to gather some real momentum. In addition to this, embedding on your blog, keeping a video library on your website (or Youtube channel) makes it easy for people to view relevant content. Don’t under estimate the power of word-of-mouth recommendation as this can also play an important role – when you have created engaging video content, customers will be happy to share it with others. Finally, an email campaign can also be very effective to engage with people and reach a wider audience.
I don’t know where to start with my video?
There are many ways to tackle this but we would recommend creating a plan document that outlines your target audience, what you are needing to achieve and how you are going to achieve it. Then think more about the detail of the corporate video – here are some tips that may help:
• What are you selling? (e.g. product, service) or what do you want communicate to your audience? (e.g. company message, training incentive)
• In what tone would you like speak to your audience? e.g. fun and friendly or inspiring and compelling
• Would you want the corporate video to be purely animation or include filmed elements such as interviews, shots of your facilities and staff?
• Do you require any additional services like a voiceover or presenter to really drive the narrative and push your message?
• How quickly do you require the final video?
• Where is it going to be shown? (e.g. displayed on TV at an exhibition, embedded on your company website or streamed internally through your network).
If you have seen some other videos that have inspired you to want to create a corporate video, then please send us some links. This is a great way of letting us know what you are hoping to achieve. Once we understand your requirements, your company ethos and your positioning in the market we will be able to produce a video that will connect with your audience to help you to achieve your goals.
How would my business benefit from a video?
Video is a dynamic medium and especially useful when you want to demonstrate products, services or events that are not easy to show your clients in normal circumstances. Video is also very easy to update, and can be readily incorporated into live presentations, video conferencing and, more commonly, embedded into your company website. Business videos can increase the time users spend on your website, clarifying your product and increasing the amount of leads, conversions and sales generated. In today’s digital world, we are geared towards information, and the emphasis is on speed of access to this information. People simply don’t want to read infinite amounts of text to find what they are looking for. It slows them down and wastes time.
What are the different stages of corporate video production?
The corporate video production process is split into three simple steps:
Pre-production – planning includes script writing and storyboarding. Discussing your requirements, finding locations, working out the budget – making sure your entire production runs smoothly.
Video production – Filming on location or at your place of business (managing camera, audio and lighting hire). Liaising with actors, production team and staff.
Post-production and video editing – Footage is finally captured, logged, organised and edited. Additional music and voiceovers added. Motion Graphics and animation can be added. This may also include recording an audio voice-over, sourcing royalty free music, composing a music score or soundtrack.
For more information please see our video production page.