We were contacted recently by the guys at HPI and asked to produce a short animated video to promote their new spec check data service. The brief was relatively simple – create an animated video “highlighting key messages in a creative and eye catching style”. The video was to be used at a conference for potential investors as well as being displayed on the their main website. The service has literally just gone live to the public so without further ado – here is the final edit!
HPI were really happy with the final video and had a few kind words to say:
“Thank you so much for our video, we love it. It’s gone down really well here. Just had the MD in the office saying how great it looks so thank you for all your work and turning it around so quickly!”
– Karen Nutt//HPI Communications Executive
Explainer videos like this are a very powerful way of communicating your message to your target audience. Using short punchy infographics like this it is possible to communicate complex and detailed information in a short space of time.