If you run a business, you’ll probably already be aware of the impact video marketing is having on the web. Alongside traditional direct mail and advertising, you’re probably already producing regular blogs to draw traffic to your site.
Promotional videos are one of the most effective tools you can use to improve conversions alongside your blog posts and articles. It’s affordable, lightweight and SEO-friendly. If your competitors aren’t using video yet, it’ll be an especially useful tool in your content marketing campaigns.
Promotional Videos Work: the Facts
Faster Internet speeds, better mobile devices and more savvy consumers: all of these factors have conspired to create an environment where web video can flourish as a marketing tool.
The statistics also speak for themselves:
- 85 per cent of UK Internet users watch video content. (Accenture)
- In a survey, 81 per cent of senior marketing executives said they used video content (up from 70 per cent the year before). (MarketingProfs)
- Video consistently improves conversion rates when video is added to a page; increases of between 144 and 160 per cent are not unusual. (Econsultancy/SwellPath).
In fact, the verdict on Promotional Videos is overwhelmingly positive; there are reams of statistics that back this up.
The Key to Effective Promotional Videos
In our various web video projects, we’ve come to recognise a few truths that hold true across every assignment.
First, engage a professional to make your video: they can help you storyboard the idea, define the audience and decide how it fits with your overall content strategy. Don’t try to come up with something cobbled together on your iPhone unless you’re totally confident in what you’re trying to achieve.
Make sure you’ve got a good infrastructure in place to publish the video. We can advise you on publication methods, but you’ll need ensure you have the means to publish it on your own website and know how to share it via social media.
Finally, use your video as part of a holistic marketing strategy. Make your video work for you by promoting you on YouTube, highlighting your site in search and sending more traffic to your website. If you’re not sure how you can achieve this with video, we’d be happy to help you take the first step.