We’ve been involved with a few interesting projects over the last couple of months and this video for the guys at SwitchedOn People was no exception. They are a relatively small company but with big ideas, so we were delighted when they approached us to create an animated explainer video for their new website. SwitchedOn People specialise in internal recruitment, using their skills and knowledge to ensure that not a drop of talent in your organisation goes to waste.
The brief was to create a character based animation which engaged their audience, showing who they are and what they do within 90 seconds. In addition to this we also wanted to embrace their core values such as innovation, simplicity and maintaining a human touch. After communicating with the company and incorporating their ideas, we set about producing the storyboard and concept artwork.
After the storyboard had been confirmed (which they were really impressed with!) we then moved on the animation and sound design. With only a few minor amendments, they very happy with final version and it is now live on their website. Anyway we wish them all the best with their new venture and look forward to doing more work with them in the future!
Explainer videos like this are a very powerful way of communicating your message to your target audience. Using short punchy infographics like this it is possible to communicate complex and detailed information in a short space of time.