Our favourite web video for this week is this bizarre but ingenious viral video by LG advertising their new G2 Smartphone Camera. It’s been out for over a month now, already clocking up a fair few views on YouTube and causing quite a stir. We think it’s very clever as it not only demonstrates the new automatic image stabilisation technology of the G2 camera but does it in a very funny and engaging way.
Without getting too technical, optical image stabilisation works by either moving the sensor or lens to counteract unwanted movement before the image is converted to digital information. However while some companies could struggle to communicate this to the average consumer, LG has made it simple and easy to understand the technology (with a little help from a chicken named Lizzy).