Our favourite web video for this week is The Encounter Collection by Stephen Kenn. This detailed and poignant short film explores the significant act of passing an object on from one generation to the next. While aware that everyone’s life experience is unique, it focuses on the experience of a boy losing his father and yet retaining the love and passion that was intended for him.
We think it’s a brilliant video, meaningful and full of heart, whilst successfully connecting the audience with the product its selling. The sound design is great, right from the start you become drawn into the soundscape with the tiniest detail, from the noise of the wind through the trees to the rain falling onto the tall grass. The wistful voicoever is perfectly placed and as the narrative progresses, it really draws you in, making you become emotionally involved within the film.
The entire video was scripted, shot and edited by Process Creative, who are a commercial production agency based in California. They produce videos which involve the viewer by creating an emotional connection to a brand, person, or product. They live by a few simple rules for film making;
“The second we feel we are being sold to is the second we don’t buy into it. We all want to be a part of something, and that requires honesty and transparency. People want to spend time on stories that matter, stories they believe in.. we tell those stories.”
We think it’s well worth a watch – especially if you like motorbikes 😉